Apple’s Latest Innovation: A $229 Sock for Your iPhone

Apple and ISSEY MIYAKE Want You to Wear Your iPhone — Literally

Apple has done it again. No, not another iPhone. This time, it’s a pocket. A $229 knitted pocket, made in collaboration with Japanese design house ISSEY MIYAKE — because apparently, jeans just aren’t minimalist enough anymore.

The iPhone Pocket is Apple’s latest “innovation,” marketed as a “piece of cloth” designed to fit your iPhone and your lifestyle (and maybe your ego). Crafted with ISSEY MIYAKE’s signature pleats and 3D-knitted tech, this little textile wonder promises to expand and adapt to your every whim — sort of like your tolerance for Apple’s pricing.

“The Joy of Wearing iPhone”

That’s right — wearing. According to ISSEY MIYAKE’s design director Yoshiyuki Miyamae, the iPhone Pocket is all about “the joy of wearing iPhone in your own way.” Which is poetic, sure, but also feels like something you’d say right before dropping your phone into a puddle.

Still, there’s no denying the craftsmanship. The ribbed open structure, developed in Japan, stretches to fit not only your iPhone but also your “everyday essentials.” Translation: lip balm, AirPods, and probably your last shred of self-control.

Apple’s VP of Industrial Design, Molly Anderson, described it as “a natural accompaniment” to their devices. That’s PR-speak for “we finally found a way to make pockets optional.”

The Price of Simplicity

Let’s talk numbers. The short strap design (for those who like their iPhone snug) goes for $149.95, while the long strap version (for crossbody fashionistas) will set you back $229.95. Both come in a palette of delightfully vague colors like cinnamon, peacock, and mandarin — because heaven forbid Apple ever says “brown,” “blue,” or “orange.”

The product will be available in Apple Stores starting November 14, just in time for the holidays. Perfect for that one friend who already owns an Apple Polishing Cloth and still insists it’s “worth it.”

A Collaboration That Actually Makes Sense

In fairness, ISSEY MIYAKE and Apple share a design DNA — simplicity, precision, and a cult following. The two brands blending tech and textile isn’t absurd; it’s just very Apple. The product is, at least, an object of design curiosity. Think of it as haute couture’s answer to the phone case — except instead of protecting your device, it protects your aesthetic.

The Takeaway

So yes, you can now literally wear your iPhone — and look good doing it. Just don’t be surprised when someone mistakes it for an oddly expensive coin purse.

But hey, if Apple wants to sell us designer fabric for $229, maybe we’re the real innovation after all.